"The Gazette optimistically claimed a circulation of nigh on 50,000, announcing in 1860 that as it was 'published on Wednesday and recollected on Fridays'; thus 'every copy will have double circulation!'... If anywhere near true [this circulation] was highly respectable, given that the most notable London newspaper, The Times, sold around 60,000 copies per day" (Strachan and Nally, Advertising, Literature and Print Culture in Ireland, 1891-1922).